Our new image was created to highlight the real impact behind every choice. It invites us to stop acting automatically and start making conscious decisions.
Because every choice has power: to transform habits, generate impact, and change realities.
Choosing AUARA means choosing honesty and commitment, believing in each person's ability to drive real, measurable change:
1 LITER OF AUARA CONTRIBUTES 9 LITERS OF DRINKING WATER IN DEVELOPING COUNTRIES.
Because the change the world needs starts with you.
DISCOVER THE PROJECTS BEHIND EACH LABEL
IN THE FACE OF ADVERSITY, HOPE
In 2025, we traveled to Benin to carry out an essential project. This region suffers directly from the consequences of climate change: rainfall is very scarce and there are no alternative sources of water.
With the help of ALAINE, a foundation dedicated to international development cooperation, we built a well in the village of Bouga, which guarantees a year-round water supply for a population of 550 people, 275 of whom are children.
BENIN
MAKING THE ESSENTIAL POSSIBLE
Chad is a landlocked country in the center of the African continent. More than 46% of its rural population drinks water from unimproved sources. In addition, 80% cannot wash their hands daily and lack sanitation facilities.
Our project in this region, carried out in collaboration with ALBOAN, consisted of establishing a series of improvements to guarantee access to clean, safe drinking water: from the construction of several wells to the creation of committees for infrastructure management.
CHAD
Were you seeking purpose?
HERE YOU GO
With AUARA, the impact we achieve is real.
Join our movement.
RELEVANT RESOURCES
If you are an AUARA customer, you can download all the resources for this campaign here: images of the new bottles, posters, POS displays, and much more.