WE DID IT ON PURPOSE
Our new brand identity reflects the realities we transform.
Our new image was created to highlight the real impact behind every choice. It invites us to stop acting automatically and start making conscious decisions.
Their stories deserve to be told
Discover the projects behind each label.
In the Face of Diversity, Hope
In 2025, we traveled to Benin to carry out an essential project. This region suffers directly from the consequences of climate change: rainfall is very scarce and there are no alternative sources of water.
With the help of ALAINE, a foundation dedicated to international development cooperation, we built a well in the village of Bouga, which guarantees a year-round water supply for a population of 550 people, 275 of whom are children.
BENIN
Photography: Ana Encabo and Alicia Nacenta.
Making the essentials possible
Chad is a landlocked country in the center of the African continent. More than 46% of its rural population drinks water from unimproved sources. In addition, 80% cannot wash their hands daily and lack sanitation facilities.
Our project in this region, which we carried out in partnership withALBOAN, involved implementing aseries of improvements to ensure access to clean and safe drinking water:from the construction of several wells to the creation of infrastructure management committees.
CHAD
Photography: Ana Encabo and Alicia Nacenta.
Were you looking for a sense of purpose? Here it is.
With AUARA, the impact we achieve is real.
Related resources
If you are an AUARA customer, you can download all the resources for this campaign here: images of the new bottles, posters, POS displays, and much more.
