OSM (Online Sales Manager)

AUARA was created to generate a positive impact through access to drinking water in developing countries.

We want our daily work, in addition to developing as professionals, to have a positive impact on our planet and on the lives of people who need it, turning everyday acts of consumption into extraordinary acts.

AUARA is today the benchmark for social impact and sustainability in the beverage sector in Spain. Since we sold our first bottle:

• 57,427 people have access to safe drinking water and sanitation.
• We have provided +72 million liters of water in developing countries.
• We have built 94 infrastructures in 17 countries.
• We were the first brand in Europe to manufacture 100% recycled plastic bottles, recycling more than 13 million bottles to date.
• We have launched the world's first organic, fair trade and functional soft drinks.

At AUARA we have built a team of 12 people that has achieved an annual turnover pipeline of over €2m with a single product before the pandemic, numerous awards and a huge social and environmental impact. But the pandemic is forcing us to reinvent ourselves to grow bigger and better, and we know we can be a more productive team and achieve better results.

We want to consolidate our product portfolio and offline distribution channels, as well as develop our online sales and new innovative product categories. We want a seamless team, making the most of technology. We want working at AUARA to inspire something similar to working in Silicon Valley, but with a huge purpose.

The role

We are looking for an Online Sales Manager to develop the digital sales channel. We not only want to be the social enterprise of reference in terms of social and environmental impact, but also a company of reference in terms of innovation, growth and results. Until now, we have paid very little attention to the digital sales channel, but from now on we consider it key for future development. We want someone with great executive capacity, effectiveness, efficiency and results orientation, but also with a good dose of craziness, with an entrepreneurial heart, with ambition and the ability to adapt to change, someone with purpose who lives AUARA's values, with a lot of positive and constructive energy.

As an OSM you will report directly to the CMO, work closely with the marketing team and lead the strategy and execution of online marketing and sales in a broad sense. 

Responsibilities

• Define with the rest of the marketing team the online sales strategy. 
• Manage online sales channels, both Auara's own web shop and operators (Amazon, online supermarkets, etc.). 
• Capture new customers from the digital channel. 
• Define and implement customer acquisition campaigns through social media, influencer management, ads, emailing campaigns, etc. 
• Monitor and maximize revenue to have exponential and sustainable growth. 
• Improve the user experience. 
• Contribute to making working at AUARA the best possible professional experience. 

Expectations for the first 12 months

During the first three months we expect you to soak up our culture, get to know the team in depth with a deep personal contact to understand and "audit" our current online sales operations. During these first months we expect you to make your mark by introducing mechanics and tools, integrating yourself into our culture and winning over the team. In these first three months you will define the brand's digital strategy and one-year objectives, and start working with "real fire". 

After six months, we want to see a clear impact on sales metrics. 

We expect that in one year you will lead AUARA to have a multiplying growth reflected in sales results in the online channel. 

Metrics to improve

• Total sales and % of sales from online channel 
• Number of digital operators in which we are present 
• Gross margin and net margin/EBITDA of the channel 
• ROI marketing 

Profile searched for

Our ideal profile is someone with experience in online sales in a company/startup in the growth phase. Someone with strategic and execution skills. We want to put a lot of emphasis on a results-oriented profile. 

• Experience designing and executing strategies, defining and pursuing metrics and objectives. 
• Previous experience managing both own web store and external digital marketplaces /distributors. 
• Experience in multiplatform digital marketing. 
• Previous experience increasing company revenues through market development and strategic partnerships. 
• Proactive and positiveattitude . 
• Self-leadership To be able to work autonomously in a culture of trust, with effectiveness and efficiency as objectives. 
• Purpose aligned with that of the company. 

Remuneration

35K € gross per annum + variable for targets

Incalculable emotional wage. Some things money can't pay for, and this is not a credit card ad.

Help us with referrals

Often you don't find the ideal person directly, but through introductions. If this is not your profile but you know who might be or who might know you, please contact us!

THANK YOU!