IT ALL STARTED WITH A CHAT
Sometimes all it takes is a conversation to start something great. In 2024, Borja Respal -the creative soul of The Feelms Studio and friend of many battles- told Sebastián Yatra what AUARA was doing. It didn't take much more than that. A story, an image, an emotion ... and Sebastian knew he wanted to be part of. A few months later, he was halfway around the world to see, with his own eyes, the reality of those who live without something as basic as water.
THE TRIP THAT CHANGED EVERYTHING
Kenya was not just a trip. It was a revelation. Sebastian not only saw another reality,
but lived it. He shared laughs, glances, stories, hugs...
and understood that bringing drinking water is much more than that.
It is to give back dignity, to empower communities, to build a future.
"When music and purpose intersect, they happen.
extraordinary things."
Antonio Espinosa de los Monteros
CEO of AUARA
THIS HAS JUST BEGUN
From this trip something more than an experience was born, a commitment was born. A movement that begins
with the video clip of AMEN, but it will go much further with the support of Sebastián Yatra and
his team for several projects in Kenya (Kirira Foundation) and Colombia (Ong Voluntariado).
that will change the lives of many people.
YOU TOO CAN BE PART OF THE CHANGE
Sebastian Yatra in Kenya left us with an extraordinary revelation that perfectly sums up Auara's purpose: "No one person is going to change the world alone, but you can improve the lives of some".
If you also want to collaborate, you can do a donation to one of the projects we want to make a reality.
AND IMPROVE THE LIVES OF SOME PEOPLE
It's not merchandising, it's impact. Every T-shirt worn by Yatra in"AMEN" is not just fashion: it is clean water, education and opportunity for those who need it most. Helps finance water projects.
WHAT IS AUARA?
AUARA is not just a brand. It is a way of looking at the world. We are a 100% social company that turns water and juice into opportunities. Because all our dividends go to projects that bring clean water to those who need it most.
We want to change the rules of the game. And we will do it with you.
