SEBASTIÁN YATRA

Together, we make a difference

It all started with a conversation

Sometimes, all it takes is a single conversation to kickstart something big. In 2024, Borja Respal—the creative force behind The Feelms Studio and a longtime friend—told Sebastián Yatra about what AUARA does.

It didn't take much more than that. A story, an image, an emotion… and Sebastián knew he wanted to be a part of it. 

A few months later, he was traveling halfway around the world to see, with his own eyes, the reality of those who live without something as basic as water.

The trip that changed everything

The trip to Kenya wasn't just a trip. It was a revelation. Sebastián didn't just see a different reality—he lived it. He shared laughter, glances, stories, hugs… and he realized that providing clean water is about so much more than that.It's about restoring dignity, empowering communities, and building a future.

“When music and purpose come together, extraordinary things happen.”

Antonio Espinosa de los Monteros
CEO of AUARA

This has only just begun

This trip gave rise to more than just an experience; it sparked a commitment. A movement that began with the music video for “AMEN,” but will go much further with the support of Sebastián Yatra and his team for various projects in Kenya (Kirira Foundation) and Colombia (Ong Voluntariado) that will change the lives of many people.

You, too, can be part of the change

Sebastian Yatra in Kenya left us with an extraordinary revelation that perfectly sums up Auara's purpose: "No one person is going to change the world alone, but you can improve the lives of some".

If you'd like to help out, you can make a donation to one of the projects we're working to bring to life.

Donate

And improve the lives of some people

It's not just merchandise—it's making a difference. Every "AMEN" T-shirt you wear from Yatra is more than just fashion: it represents clean water, education, and opportunities for those who need them most. Help fund water projects.

Buy AUARA

What is AUARA?

AUARA is not just a brand. It is a way of looking at the world. We are a 100% social company that turns water and juice into opportunities. Because all our dividends go to projects that bring clean water to those who need it most.

We want to change the rules of the game. And we will do it with you.

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Thank you for making this possible

People involved in this trip